Since 2013, Baidu has successively published 13 algorithms, 48 articles on announcements and algorithm interpretations. This is also the most active stage in Baidu's history, and it also shows Baidu's great efforts to the Internet ecosystem!
In the past 6 years, through Baidu's unremitting efforts, as an industry veteran, what I have seen is keyword stuffing, buying and selling links, and all kinds of deceived users, advertisements flying all over the website, and collection without dead ends. All kinds of phenomena have been greatly improved. This in itself helps all users to purify the search ecology under the Internet, and also guides and regulates more work content and website suggestions for webmasters or SEO practitioners.
Let's take a look at what Baidu has done in the past 6 years to standardize the search ecology and guide our work.
Web content quality: content is the core essence of search demand
Under this topic, Baidu released 3 algorithms, they are:
1. Hurricane algorithm, crack down on websites with bad collection behavior
When the hurricane algorithm came into phone number list effect, it affected many websites that rely on bad collection behaviors, creating a sensation in the industry, and greatly changing the behavior of webmasters who mainly focus on collection. It makes more webmasters concentrate on making high-quality content instead of opportunistic behavior and misappropriation of other people's results.
2. Drizzle algorithm, for the benefit behavior in the B2B field
For B2B websites, it regulates its fake official website, title stuffing with keywords, title and content interspersed benefit methods (such as contact numbers), content collection, and incoherent sentences. strike.
3. Blue Sky Algorithm 1.0, crack down on the sale of soft articles and catalogs
Press releases on some high-quality websites, and the so-called high-quality websites make money from them, and these websites make money from them by selling catalogues. Through Baidu's historical trust in these sites, it improperly helps others to destroy the search ecology, affects the user experience, and at the same time damages its own website.
These three algorithms regulate the content itself from three aspects: content collection, industry regulation and content transaction, and their effects are remarkable and fruitful.