The patent claims Google can use “any suitable method” Banner Designto generate these classifications, which is pretty open-ended. But it also provides some examples of how Google can do this, such as: Analyze text or images on the site. View other website content (i.e. links). A combination of two or more of the above. Another patent granted to Google in 2017, titled Banner Design Obtaining Authoritative Search Results, describes the process Google uses to rank authoritative sites for queries requiring authoritative results, and how Google can distinguish authoritative sites from authoritative sites. low quality because they contain shallow content or too many ads.
Between the various patents listed above, it is clear that Google is working at least to be able to identify the authors (whether or not they are explicitly mentioned on the page), Banner Design and to assess their levels of expertise or of authority on a given topic by analyzing a variety of on- and off-page factors. Advertising Continue reading below Google has not explicitly confirmed that taking actions such as listing the author's credentials in a biography or linking to other places they have been mentioned online are factors they look at when the measurement of EAT. However, Google reported that " millions of tiny algorithms " work together to conceptualize EAT and YMYL. Banner Design It is therefore fair to assume that these signals are part of this review process. Mueller also recently confirmed that it's important to look at what SEO pros are saying about EAT, when it comes to improving the performance of medical and health content.queries to relevant sources in Data Commons. You can view a list of these datasets here in the linked Open Data Cloud. It's hard to say how this will change Google's search results, but given the vast amount of data available in the Data Commons, it could allow Google to recognize thousands of new entities not currently listed in its Knowledge Graph. Advertising Continue reading below This is especially true for US Census data, which contains information on millions Banner Designof individuals that Google probably does not currently recognize as entities. 4. How does Google determine if a person or brand is a true expert or authority in their field? This is one of the most frequently asked questions about EAT, which is at the heart of what many SEO professionals ask themselves. Is there a specific threshold to be met to be considered a true expert or authority on a given subject?
As a reminder, there is no EAT score or YMYL score, Banner Design which was specifically confirmed by Google last year. But reviewing recent Google patents can help us understand how Google might work to measure a given entity's level of expertise. The patent that comes closest to Banner Design answering this question is the Website Representation Vectors patent. This, above all, was dropped around the time Google rolled out the now infamous Core Update on August 1, 2018 (informally called “Medic”). Advertising Continue reading below The patent tells us that Google is able to categorize websites into various categories of expertise, such as expert, learner, and layman, and to rank pages based on the authority of content found on those pages. The patent claims Google can use “any suitable method” Banner Design to generate these classifications, which is pretty open-ended. But it also provides some examples of how Google can do this, such as: Analyze text or images on the site. View other website content (i.e. links).