After reading the 2019 Douyin data report without watching Douyin , I have to admire Douyin's coverage and its development potential. From Douyin's data, we can also understand the current hotspots and new trends. Ten aspects to analyze this data. 01 Douyin Daily Active User Growth On the basis of this report, I found the DAU data of Douyin in 2018: Douyin was launched in September 2016, DAU reached 30 million in early 2018, 150 million in early 2019, and DAU increased by 2.2 in 2018. 100 million, and DAU increased by 150 million in 2019. Although the growth of DAU in 2019 was slower than that in 2018, from the perspective of this year's form, such a growth rate is quite good.
Douyin has been online for more than 3 years, and DAU has grown extremely rapidly from 0-400 million, and there is considerable room for growth after that. 02 Family Sharing Image credit: QuestMobile The second data released by Douyin is short video data about happy family moments. I found the Douyin user attribute data. According to the data released by phone number list QuestMobile in June 2019, Douyin users aged 25-35 accounted for 47.4%, which is basically half of Douyin users. The state of being married and having a child after marriage. This group of users is still immersed in the happy life of the newly married. After having a child, they can't help but post their baby every day, so they have this set of data on Douyin. Nursing parents like to use short videos to record their children’s lives and funny and interesting behaviors.
Many children have gradually become small Internet celebrities, and netizens also like to watch such videos. Cute children and interesting parents are seen through the screen. Feed a face of dog food. 03 Positive energy spread The third set of data released by Douyin is about the video data of young people struggling outside. From the data point of view, the number of times of hard work and refueling is the most. It can also be seen that the short video of Douyin is also conveying positive energy. Users upload videos of themselves or others working hard on Douyin. From this point of view, users begin to share their struggling lives with short videos. This sharing can bring encouragement from other netizens and give them more comfort and ease of mind. Burden, but also more motivation. 0