No Privacy Google Analytics Phone Number Database Google's business model However, the central problem of using Google Analytics is Google's revenue model. This is based on the collection and further use of data about website visitors, for example to improve Google's own (paid) services. Data collected through Google Phone Number Database Analytics is shared with users of other Google products, such as Google Ads, YouTube and Google AdSense. With this data, it is then Phone Number Database possible for Google to create user profiles and thereby combine data from different sources. The privacy-sensitive profiles that are built up in this way are made available to third parties.
In a response to the Phone Number Database news about the GDPR, Google states that “Google Analytics cannot be used to track people across the web or in apps” and that it “does not create user profiles”, but they are getting around things. . Indeed, those user profiles are not created in Google Analytics itself, but by Google. Data from Phone Number Database Google Analytics can indeed be used for this. Piwik PRO - revenue model Google analytics Can we still use Google Analytics? The question is, of course, whether – in view of recent Phone Number Database developments – it might still be possible to continue using Google Analytics.
That seems unlikely to me. While Phone Number Database Google may make further adjustments in an effort to address concerns from European privacy regulators, it is virtually impossible to change some fundamentals – as described above – while also preserving Google's business model. It therefore seems that Dutch organizations Phone Number Database should look for alternatives, as the AP already advises. This is what Lisette Meij , director of Privacy Verified , an initiative of ICTRecht, says The rules that apply to Google Analytics Phone Number Database naturally apply to all suppliers of analytics platforms with the same working method.