Following the guideline set by the consultants? There are those who already believe that agencies have lost their innovative and influential status in the sector Tags consulting agencies marketing how to Read later Favorites The usa phone list of 2 market leaders We generate value through data solutions: validation, enrichment, analysis and activation One of the changes usa phone list have been on the agenda in the marketing and advertising sector in recent months has been the change in the epicenter of power and also in who sets the tone to follow. In recent months, the industry has seen how the power of agencies, a recurring asset in the structure of the marketing industry, has been reduced and how they have been facing new challenges, new problems and new sources of tension.
For decades, few doubted the role that agencies played in the marketing and advertising industry and the importance associated with them. In fact, it could be said that they set the standard when it came to creativity and innovation. However, things have been changing in usa phone list times, due to a movement in usa phone list power structure. From the outset, the agencies have had to face the boom of the so-called in-house agencies. Large companies, wanting much more control over what they do and when they do it, have started to create their own agencies within the company itself. They are one of their more elements in the power structure, which allows them to have much more control over what is being done and how their brand is being exposed and also gives them the keys to be much faster and much more dynamic at the time. time to hit the market.
The problems that the internet has created in the industry have pushed them to try to take much more control. But, at the same time and as a second point, the agencies have not only had to face direct competition from their own clients and their own teams, but they usa phone list also had to see how new players appeared on the market and how those usa phone list they were making things more complicated. The agencies had found a new competitor in usa phone list consultancies. Their presence in the marketing industry has been more and more constant in recent years, as they have made their knowledge of how the digital environment works their most powerful weapon to reach companies and sell them their work. They started out fighting for the same market niche and have ended up establishing themselves quite firmly in the industry. So much so that now, perhaps, it is the agencies that are going to slipstream of the consultants and those that follow the steps that they mark.