In order to newsjack a story, with most newsjacking taking place on social media such as Twitter or Instagram at a ‘blink and you’ll miss it’ pace. In fact, newsjacking can often work in the opposite way to traditional media, if a newsjack goes particularly well, it may end up being a news story itself and getting featured in the media. channable-in-page-campaign-social-commerce-2022 Tips for Successful Newsjacking When done right, newsjacking can help you to draw attention to your brand and speak to a much wider audience, but it does require thought to make sure that your response is timely and appropriate. 1.
Set Alerts for Trending Topics When it comes to finding trending news stories, it’s important to stay ahead of the curve. Once everyone you know is bulk sms service talking about a story, it might be too late. Make sure that you keep an eye on trending Twitter topics to see what everyone is talking about on social media. You can also view what stories are trending around the world by using tools such as Google Trends and BuzzSumo, and customizing them to set alerts for news stories on certain topics.
2. Pick Your Battles It is impossible, and probably unwise, to attempt to leverage every trending news story for your brand. Before you decide to newsjack a story, ask yourself if it is something that is appropriate for your brand to comment on, especially if it is a topic that you are unfamiliar with. Some days such as Valentine’s Day or Mother’s Day are common targets for brands looking to newsjack, and there may be a lot more competition with lots of brands vying for attention. This doesn’t mean that you can’t get involved, but you may need to put more thought into any campaigns around these days in order to get noticed.