Advertising Continue reading below What is the best appsite to track competitor website traffic? It's a bit like asking which car is better, or whether crunchy or creamy peanut butter is better. The answer is that there are dozens of tools that provide competitor data at different levels. Some would say free is better, others prefer tools where you can target certain competitors. Some tools are better for retail and eCommerce, some are better for B2B and lead generation. SimilarWeb is a good tool. I also like SEMRush, WooRank and Quantcast. Everyone has their own tastes, and I'm sure our readers will mention more of them in the comments! What are the best resources to learn more about SEO? There are too many to name. My favorites are SEOBook, Workshops, and SEO 101 articles here on Search Engine Journal. The only series I suggest staying away from is, because I've looked at some of their SEO training, and they seem outdated, with recommendations for using tactics I'd steer clear of.
For in-person training, attend a fax list conference like SEJ Summit, SMX, or Pubcon, and take a mastery workshop before it begins. I also need to put a plugin for ASPE, a company I do in-person training with across the country. The Google Bootcamp class is my favorite, but it covers SEO, PPC, and analytics. The SEO Bootcamp class might be better for SEO, but I'm not teaching that one. Advertising Continue reading below What are the essential tools for SEO professionals? A brain. Just kidding, but not really, because all the tools are just data calculators. You need to have the right mindset and a smart brain to interpret them. That being said, the tools I rely on daily are: Screaming Frog, Deep Crawl (for bigger sites, longer usage), SEMRush (competitive), Majestic (links) and some form of ranking analysis tool (I like Conductor and Searchmetrics). As long as you have a tool you like and can rely on in these key areas, you'll get what you need. How can PPC spend impact SEO CTR for generic terms?
Many studies have suggested that a top SEO and PPC result for the same site can have a positive impact on click-through rate. I've seen data that suggests it may have an increase of up to 8-10%, but nothing lately. I don't place too much click behavior varies based on so many things: ad textdescription used, searcher intent, call to action, even device type and screen resolution. Advertising Continue reading below The main thing for me is that you have to test it. I highly recommend having a paid presence for branded keywords as well as any non-branded (generic) keywords that you still want to be present for. Since organic results change so frequently and are so user-dependent, if you want to guarantee you'll be seen for a keyword, you have to pay for it. What is the difference between SERP description on login and private browsing? In general, there is no difference based on this alone.