We all know that the anchor acts as a salesperson executive list for live broadcasts, and there is still a certain difference between the anchor's online skills and the offline salesman's sales skills. What words do good anchors use in normal live broadcasts? In the executive list end, what kind of language charm do the anchors rely on to impress consumers to place orders? The author of this article has analyzed this and shared it with you. 01 The role of words Huashu is a weapon of sales. The three most important functions of Huashu are to draw closer relationships,
Get closer From the first time a user comes in, if the executive list host's words can change the relationship between the live broadcast room and the user from unfamiliar to familiar, generate good feelings, prolong the stay time, pay attention to the live broadcast room after a period of time, join the fan group, until the purchase is completed. 2. Generate ongoing trust The beginning of executive list the transaction is the beginning of the first trust. When the user enters the live broadcast room for many times,
The host's words will also change accordingly. To make executive list the user generate continuous trust, the purpose is to continue to generate repurchase. 3. Create high spending power communities When the user's trust reaches a certain level, they will become core fans. Often these fans have high spending power. At this time, the anchor's words can be used to gather executive list them together, because in the community there will be a herd mentality. Using the method of community management, old and new, creating consumption points, so as to continuously create high GMV.