Product Offline. The Shorter the Production

I didn’t want to talk about it in the past, mainly because the market size of live broadcasting is huge but less than 100 billion, and the research cost is high (in money), and because live broadcasting is inherently difficult to create a “winner takes all” situation, so I think it is It might be more appropriate to have a single chapter in this series. But at the beginning of 2018, things have changed a bit. By 2020, I have to write about the field of live broadcasting, because it has become the second main battlefield. Video Wars 2020 2018-2019 Revenue scale of major domestic live broadcast platforms (imprecise) The matter is actually very simple. Kuaishou has been a player that cannot be ignored since the commercialization of live broadcast in 2017. In 2018, it suddenly became the largest live broadcast platform in China (and even the world) (mainly Google never announces YouTube’s content). financial sms marketing service data, and no accurate data on YouTube’s live streaming revenue scale). Then Douyin followed suit. The short video duo entered this track, and it took less than a year for the first, second and third place in this track to change their seats (YY is still the third largest on the surface, but most of YY’s revenue is in overseas markets. ,