However, for many new and smaller businesses, the ability to create complex remarketing funnels is simply not realistic at first. You don't have enough traffic yet. Not having a pre-existing database of leads also makes the prospect of making good Facebook lookalike audiences nearly impossible. Now, there's nothing wrong with having to create Facebook Audiences from scratch: it's just a bit tricky. In this article, I'll show you how manual targeting methods can be just as effective as the other targeting options available on Facebook, and the right way to approach creating and managing them.
How to build your Facebook audience based on goals
Manually building targeted audiences on Facebook is daunting, and without experience under your belt, can be difficult to execute without a hitch. That being said, there is a systematic approach that can be taken to building an audience from scratch. Understanding the relationship between campaign objective and audience size is the essential foundation for manual audience building. Once you can conceptualize how broad or refined an audience should be, the rest of the cell phone number list process is a breeze.
How to Structure Your Facebook Audiences for Broader Goals
With broad goals (awareness and consideration), you have the freedom to be less strict in your targeting. That being said, unless you're selling fidget spinners, I wouldn't suggest targeting everyone ages 18-65+ interested in automatic doors and Dwayne “the Rock” Johnson. You still want to take a systematic, business-centric approach. Remember that whatever the objective of the Facebook campaign, you always want these people to have a high propensity to become customers at some point.
With all other targeting parameters in place (i.e. location, age, etc.), this brand awareness campaign will be able to reach a wider network while also being relevant. for the company. People whose interests fall into these categories (choreography, street dancing, fitness, etc.) will likely have a positive reaction to an advertisement for a dance school, whether it's a simple plot or of a commitment.